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Encouraging Gen Z and Millennials to Save for Retirement: Tips from EBA

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Navigating Retirement Planning for Millennials and Gen Z: How Employers Can Help

Headline: Employers Play Crucial Role in Helping Gen Z and Millennials Prepare for Retirement

In a recent study, it was found that Gen Z and millennials are approaching retirement planning differently than previous generations, with many expressing concerns about their financial future. With rising student loan debt, stagnant income growth, and unaffordable housing, these younger generations are prioritizing personal growth and mental well-being over traditional retirement savings.

Employers have a unique opportunity to support their Gen Z and millennial employees in preparing for retirement by providing financial education, integrating retirement planning into onboarding and continuous learning programs, and offering tools like 401(k) auto-enrollment. By understanding the challenges and preferences of these younger employees, companies can help alleviate financial anxieties and create a more secure future for their workforce.

By investing in their employees’ financial well-being, employers can not only help them work towards a comfortable retirement but also improve team morale, talent retention, and hiring. Ultimately, prioritizing financial education and retirement planning is an investment in a company’s most valuable asset: its people.

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