Tips for Saving Money at Trade Shows: Expert Advice from Taline Hasholian

Trade show exhibitors looking to make the most of their marketing dollars need to be savvy with their spending, according to Taline Hasholian, president of ASV Inc. With years of experience in trade show production, Hasholian shared her insights on how to stretch your budget and avoid hidden costs.

One major expense that exhibitors often overlook is drayage, the cost of transporting materials from the delivery truck to the booth space. Hasholian emphasized that drayage fees can be significant and non-negotiable, as they are determined by the weight of materials and labor is done by union workers. To mitigate these costs, she recommended using lightweight materials and easy-to-assemble displays.

Labor costs for rigging, installation, vacuuming, audiovisual, and forklift services can also add up quickly. Hasholian advised exhibitors to inquire about incorporating these costs within their space rental fee and to order show services directly to avoid additional negotiation fees.

Electrical expenses can also be a major budget concern, with labor costs running high. Hasholian suggested creating floor plans ahead of time to streamline the electrical layout process and reduce costs.

When it comes to furniture rentals, Hasholian warned against renting from companies located far from the trade show venue, as transportation costs can be exorbitant. Additionally, she highlighted the often overlooked expense of obtaining fire marshal approval for the booth.

Despite the potential for high costs, Hasholian stressed the importance of trade shows for networking and brand awareness. By being strategic with spending and focusing on the unique aspects of each trade show, exhibitors can make the most of their marketing dollars and maximize their ROI.